Wednesday, October 07, 2009

Chotaaay!

It is about a telecom company advertisement in which a "chota" is made to run to get to the client end. Not many things wrong with it but the part which "pinches" me is the way little boy is made to run and looks completely spent while he reaches the client who tells him about some convenient mobile service, acquiring which , his "ustaad" won't have to send him over and over again. The picture of running-low-on-oxygen boy panting hard ,make me realise hardships of hundereds of thousands of danty hands working in our workshops and may be bearing hardships of far greater proportions everyday. The boy's face in said advertisement gives me more concern than any amusement. Your thoughts are welcome.